Healthcare Insights
Pharma, biotech, devices, diagnostics, consumer health, patients, caregivers and healthcare professionals.
Brazil · USA · LATAM
Senior research for decisions across markets.
Leadership based in Brazil and the USA, deep LATAM expertise, and senior involvement from proposal to final recommendation — across healthcare, events and market intelligence.
BRAZIL · USA · LATAM 
20+ yrsSenior market research expertise
3 languagesPortuguese, English and Spanish
1 teamDirect founder involvement
HealthcareSenior AdvisoryBiotechEventsB2BConsumerBrazil, USA & LATAM ResearchCross-market Fieldwork
Capabilities
Research built around the decision.
We work as a full-service partner or as an extension of an international agency, adapting each project to the market, audience and business question.
On-demand senior advisory
Research Advisory Session
Clarity before you invest in research.
Senior guidance for complex research decisions — before time and budget are committed.
Event Intelligence
Visitor, exhibitor and sponsor experience for trade shows, conferences, congresses, exhibitions and live events.
Brazil, USA & LATAM Research
Cross-market research support, with leadership based in Brazil and the USA and established fieldwork expertise across LATAM.
Strategic Interpretation
Senior analysis, executive debriefs, workshops and recommendations designed to move decisions forward.
On-demand senior advisory
Research Advisory Session
Clarity before you invest in research.
A focused, standalone advisory engagement for healthcare teams facing a complex business question, an unclear research brief or uncertainty about the best way to investigate a challenge.
During a 90–120-minute working session, Blood Blue’s senior research team helps frame the real question, challenge assumptions, determine whether research is needed and recommend the most appropriate path — highlighting priorities, methodological options, risks and next steps.
The session is prepared based on a short pre-session brief and concludes with a concise Decision Map summarizing the challenge, key hypotheses and recommended direction.
This is a standalone advisory service led directly by Blood Blue’s senior research team.
- Clarifying an unclear or evolving business question
- Structuring or improving a research brief
- Challenging assumptions before commissioning a study
- Evaluating whether research is actually needed
- Reviewing methodological options
- Identifying risks, priorities and next steps
- Short pre-session brief
- Review of essential background materials
- 90–120-minute virtual working session
- Direct access to Blood Blue’s senior research expertise
- Concise Decision Map with key takeaways and recommended direction
Event Intelligence
Turn every event into measurable intelligence.
We help organizers, exhibitors and sponsors understand who attended, what created value, what should improve and what will drive the next edition.
Trade ShowsMedical CongressesConferencesExhibitionsBrand ActivationsCorporate Events
01
Visitor ExperienceSatisfaction, NPS, motivations, profile, engagement, purchase intent and likelihood to return.
02
Exhibitor & Sponsor ValueLead quality, perceived return, visibility, activation performance and renewal intention.
03
On-site & Post-event ResearchIntercepts, QR surveys, mobile questionnaires, interviews and post-event measurement.
04
Decision-ready OutputsDashboards, priority matrices, audience segments and recommendations for the next edition.
How we work
Flexible enough to fit your operating model.
From local execution to full-service strategic research, the scope is built around what your team needs from us.
Align
Clarify the business decision, audience, market and operational requirements.
Design
Adapt methodology, sample, language and execution to the Brazilian, USA or LATAM context.
Execute
Manage recruitment, fieldwork, moderation, quality and communication end to end.
Interpret
Translate findings into clear implications, priorities and practical recommendations.
Why Blood Blue
Local depth without the handoffs.
“Senior minds stay close to the project — from the first conversation to the final recommendation.”
Senior leadership · Brazil, USA & LATAM · Global partnershipsSenior-ledFounders remain directly involved throughout the project.
Healthcare depthTwo decades working with complex audiences and strategic questions.
Cultural intelligenceLocal knowledge that goes beyond translation and field logistics.
Flexible partnershipWhite-label, fieldwork-only, analysis support or full-service execution.
MultilingualPortuguese, English and Spanish project communication.
Decision-orientedOutputs designed for action, not merely for reporting data.
Leadership
Complementary expertise. One senior team.
Research, strategy and operations led directly by professionals who understand both the methodological detail and the business decision.
Rafaela Tolosa
Co-Founder
Anthropologist and senior healthcare insights professional focused on qualitative research, strategic interpretation and client relationships.
Luciana Gonçalves
Co-Founder
Senior research leader focused on quantitative design, operational excellence, project structure and quality control.
Start a conversation
Planning research in Brazil, the USA or LATAM?
Tell us what your team needs. We can support cross-market research, a specific market, fieldwork execution, event measurement or senior strategic interpretation.